Toolmorrow: A communication lab for social behaviour change
A Champion in cohort 5 (B.E. 2558) using creative communication campaigns to address family communication problems, and achieving rapid growth of 396% after joining the acceleration programme
Translated from Thai · reviewed by the CF team
The family is one of the most important social institutions. Many social problems, including domestic violence, youth offending and teenage pregnancy, often have their roots in strained family relationships.
Toolmorrow joined BC4C in cohort 5 (B.E. 2558), positioning itself as a communication lab for social behaviour change. It develops creative communication campaigns with social purpose organisations and non-profit organisations to raise awareness of issues, prompt people to re-examine social values and drive change through new forms of storytelling. It also develops a learning platform for communication skills, financial management, health and time management, to promote better household behaviour and quality of life.
By B.E. 2566, Toolmorrow had developed more than 100 communication campaigns, with over 2 million cumulative video views, more than 800,000 social media followers and over 1,700 users of its learning platform.
In B.E. 2567, Toolmorrow joined BC4C’s acceleration programme. After adjusting its business model and launching new products, its revenue grew rapidly by 396% in B.E. 2568 (from 5.9 million baht to 29.3 million baht), the highest growth rate among all alumni of the acceleration programme.