Plearnprai Organic: Matching a branding mentor with organic farmers in Chaiyaphum to reach new customers
One of three pilot enterprises in B.E. 2568 under the new-model growth acceleration project, paired with a mentor specialising in brand strategy and marketing to expand its customer base beyond its previous reliance on word-of-mouth marketing.
Translated from Thai · reviewed by the CF team
The first pilot round of the new-model growth acceleration programme in B.E. 2568 selected 3 enterprises with clearly different needs and contexts. One of them was Plearnprai Organic, which supports organic farmers in Chaiyaphum Province by processing agricultural produce into value-added products, including health supplements and personal care products, based on interdisciplinary medical knowledge.
Before joining the programme, Plearnprai Organic relied mainly on word-of-mouth marketing and faced limitations in reaching new customers. The CF team matched it with mentor Suponchai Keeratikajohn (Eak), an expert in brand strategy, marketing and data analysis.
After 3 months of mentoring, the results included a clearer brand model and content direction, the production of YouTube videos and the launch of a podcast. These helped strengthen internal capacity and lay a stronger foundation for sustainable long-term growth.