BNC Group: Strengthening online marketing strategy to reach the adult children of older people
One of the three pilot enterprises in B.E. 2568 under a new-model growth acceleration programme, matched with a mentor specialising in online marketing and CRM strategy to expand its customer base to the working-age children of older adults.
Translated from Thai · reviewed by the CF team
The first pilot round of the new-model growth acceleration programme in B.E. 2568 selected 3 enterprises with clearly distinct needs and contexts. One of them was BNC Group, which promotes sustainable care for older people through care knowledge for both older people and caregivers, while also building the capacity of entrepreneurs who serve older customers.
BNC Group wanted to reach a new customer group: the working-age children of older people. It was therefore paired with mentor Preedee Rojpinyo (Champ), an expert in Line Certified Coach, online marketing, branding and CRM strategy.
After the 3-month mentoring process, the outcome was a systematic content framework for planning and developing communication materials going forward. This helped strengthen internal capacity and lay a stronger foundation for sustainable long-term growth.